A customer-oriented company will definitely put forward a business strategy that combines people and technology, which is called CRM or Customer Relationship Management. This information system helps companies manage sales, retain customers and also increase customer loyalty.
The company will know the customer’s behavior and also their needs for a product. The level of success of the company in terms of sales not only from the quantity of products sold but also how far the company knows about its customers. If there are hundreds or even thousands of customers, then the company will not be able to monitor the relationship of each customer. It is also difficult to do if the company analyzes which products are prospects for sale and achieving sales targets within a certain time frame.
Therefore CRM is needed to be able to accommodate and analyze sales and customer data to be able to create further sales strategies. Prospect optimization needs to be considered by looking at the total sales prospects in the system.
How can CRM help companies increase sales?
In a CRM application, there are several features that make it easy for companies to manage sales and optimize leads. These features present the total number of incoming and failing prospects, sales targets, customer data, even sales chart reports.
The sales development feature per semester or per year helps the company see whether the company has been successful with its products.
Customer data such as customer birthday reminder to maintain the relationship between the company and customers. This will affect to create loyal customers so that they can easily use or buy products that are produced.
Daily activity salesman such as tracking leads, prospects and dealing projects as company data to see product sales performance.
The resource person features data source information on the sales opportunity of a product / project which also influences the optimization of sales prospects
Record sales opportunities in detail to be able to see the level of customer confidence, revenue and profit opportunities obtained
The company is also facilitated with a database of customer cooperation contracts with the company.
The company will also get a sales recap graph information based on the total incoming prospects, failed, successful and targets achieved within a certain period of time.
From the above features the company will be able to easily identify patterns of communication behavior and customer interactions in the sales process. The data collected will make the company optimize leads by conducting a communication strategy to potential customers to buy the product or service again.